Novel refill technology for SB 54 compliance

User-friendly, compliant

refill stations

Durable, zero-waste, cost-saving

bulk distribution solution

California-based team to

work with closely

An easy path to SB 54 compliance: transition to reuse & refill

California’s SB 54 is the most stringent plastic law in U.S. history. For CPG brands, “recyclable” is no longer enough. You are now legally required to reduce plastic at the source, and Wonderfil is built to help you hit those targets without overhauling your entire manufacturing line.

Understanding the SB 54 "source reduction" mandate

• 2027 Milestone: 10% total reduction (2% from reuse/refill).
• 2030 Milestone: 20% total reduction ( 4% from reuse/refill).
• 2032 Milestone: 25% total reduction (10% from reuse/refill or elimination).

How Wonderfil solves the compliance gap

Many brands try “lightweighting” (making bottles thinner), but SB 54 limits how much of your goal can be met that way.

Wonderfil helps you hit the “Hard 10%” (the portion that must be reuse/refill).

• Wonderfil’s Turnkey Package-at-Purchase Refill Stations: We are the only packaging-agnostic refill station on the market with the fastest and simplest user experience. Our usage rates speak for themselves: customers love refilling with Wonderfil. See how our refills work in store and in vending environments.
• Wonderfil’s Reusable Intermediate Bulk Containers: Replace thousands of single-use bottles with one reusable bulk container. Wonderfil handles all the reverse logistics and cleaning.
• Smart Data Tracking: Wonderfil automates the data reporting needed for the Producer Responsibility Organization.
• Versatility: Our refill stations can dispense virtually any liquid or cream personal or home care product. Let us know if you’re interested in this solution for your potable liquid or cream products too.

Why CPG brands are partnering with Wonderfil

• Lower EPR Fees: You could be fined up to $50k per day per violation under the new California Law. Producers pay fees based on the “eco-modularity” of their packaging. Reusable systems like Wonderfil can significantly lower your annual PRO dues.
• Consumer Loyalty: Californians want to refill. We provide the “point-of-sale” experience that turns a compliance burden into a marketing win.
• Operational Simplicity: Filling and distributing Wonderfil’s IBCs is extremely simple and we will show you how to do it based on the tools you’re already using.

Frequently Asked Questions

Does SB 54 apply to my brand?

If you sell in CA and have >$1M in gross sales, then yes.

What are the penalties?

Fines up to $50k per day per violation.

Can Wonderfil help me achieve 10% refillable/reusable packaging?

Possibly – and we can help you do the math. Every time you sell your product in Wonderfil’s reusable intermediate bulk containers (IBC) instead of single-use containers, that is plastic "never created". For example, if you’re shipping a pallet of shampoo packaged in Wonderfil’s three gallon IBCs, and you would have otherwise packaged that shampoo into 12oz bottles, that is 2,048 plastic bottles never created. If you tell us how much product you’re currently selling in California, we can help you estimate how many refill stations you’d need to reach 10% refillable/reusable.